New to UBC Survey

New to UBC Survey

Each year, new and incoming UBC students are surveyed about the reasons why they chose UBC for their post-secondary education, what they hope to gain from their undergraduate or graduate education, their experiences prior to their arrival to UBC, their expectations about their first year, and their satisfaction about UBC communications and services.

The New to UBC (NUBC) Survey is an annual survey of new incoming undergraduate UBC students conducted in August. A survey of incoming graduate students is conducted at UBC Okanagan. For additional Graduate student information, please visit Graduate Education Analysis and Research (GEAR).

A parallel survey is administered to students who were admitted to a UBC undergraduate program but who did not come and attend UBC (called “Non-Attenders Survey”).

For more information contact pair.team@ubc.ca

View the Year-over-year NUBC Attender Dashboard (2021-25)

View the Year-over-year NUBC Non-Attender Dashboard (2023-25)

UBC-Wide
51.0%
Overall Response Rate
6,756
Total responses
13,246
Students invited
Target: 55%
UBC Okanagan
UBCO
49.8%
Overall Response Rate
1,654
responses of 3,323 invited
Target: 55%
UBC Vancouver
UBCV
51.4%
Overall Response Rate
5,102
responses of 9,923 invited
Target: 55%
UBC Okanagan
Response rate
55% target
UBC Vancouver
Response rate
55% target
UBC Planning, Analytics & Institutional Research  ·  NUBC 2026

Students

Looking for more information about NUBC 2026?

Visit the NUBC 2026 FAQ page.