New to UBC Survey
New to UBC Survey
Each year, new and incoming UBC students are surveyed about the reasons why they chose UBC for their post-secondary education, what they hope to gain from their undergraduate or graduate education, their experiences prior to their arrival to UBC, their expectations about their first year, and their satisfaction about UBC communications and services.
The New to UBC (NUBC) Survey is an annual survey of new incoming undergraduate UBC students conducted in August. A survey of incoming graduate students is conducted at UBC Okanagan. For additional Graduate student information, please visit Graduate Education Analysis and Research (GEAR).
A parallel survey is administered to students who were admitted to a UBC undergraduate program but who did not come and attend UBC (called “Non-Attenders Survey”).
For more information contact pair.team@ubc.ca
View the Year-over-year NUBC Attender Dashboard (2021-25)
View the Year-over-year NUBC Non-Attender Dashboard (2023-25)
New to UBC (NUBC) Undergraduate Survey
How the response rate is calculated
Response rate = respondents ÷ students who received the survey invitation
Respondents: anyone who opened the survey and started, partially completed, or completed it, plus anyone who clicked “unsubscribe”
Population: everyone whose email invitation was successfully delivered. Students whose invitation bounced are not counted, since they never had the chance to respond
Unsubscribes are counted as respondents because the student received the invitation and actively chose not to participate